SEO

Search is no longer just about ranking on page one—it’s about being the source AI trusts when generating answers. Generative Engine Optimization (GEO) is the discipline of making sure your content gets picked up, cited, and surfaced inside AI-driven search platforms like Google’s SGE, ChatGPT, Perplexity, Bing Copilot, and Claude. Here’s the shift: Traditional SEO […]

Answer Engine Optimization (AEO) is quickly becoming a critical layer in modern content strategy. As AI platforms like Google’s SGE, ChatGPT, and Perplexity transform how people discover information, visibility now depends on more than just rankings—it’s about citations. Traditional SEO helps you rank. AEO helps you get quoted. Imagine this: a marketing lead searches “best

Running a website without carrying out an initial seo audit is like driving a car with a blindfold on — you won’t know what’s broken until you crash. An SEO audit is your visibility health check. It helps you find what’s preventing your website from ranking, loading fast, or converting visitors into leads. And in

If your website architecture feels like a maze, Google sees it that way, too. Fix that, and you unlock faster indexing, better rankings, and a smoother user journey — all without rewriting a single blog post. The truth is, most sites don’t have a content problem — they have an architecture problem.  You could be