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Facebook Ads
Our Facebook ads process at Florens Kairos Digitals
In the past few years, the platform went through many changes, including not-so-great iOS14 updates.
But our team stayed on top by using strategies that really work in this always-changing market. We adapt quickly.
When you choose Florens Kairos Digitals, you’re teaming up with real Facebook experts with lots of experience in different types of businesses worldwide.
The industry changes fast, but don’t worry! We’re here to help you every step of the way.
Here’s how it works.
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Phase 1
Account and Pixel Audit
Thorough research is crucial, and we take every step seriously when joining your team. The initial phase involves conducting a comprehensive Account and Pixel audit.
This allows our team to delve deep into everything, understanding what has been successful for you and what hasn’t (because we want to avoid repeating mistakes or try a new approach!). We invest time here to ensure we’re well-prepared before taking significant steps, avoiding obstacles as we start the journey.
During this phase, we also examine elements like competitor research and pixel tracking to ensure everything is properly set up before launch.
Bid farewell to troublesome conversion tracking issues and welcome seamless reporting; we’re serious about data, and we make sure everything is in order.
Phase 2
Strategy and Audience Builds
After completing the audit and gaining a comprehensive understanding of your business and the collected data, the team proceeds to formulate the entire Facebook campaign and audience strategy.
This strategy is customized to fit your business, taking into account your budget, audience sizes, and overall Facebook marketing objectives.
Additionally, we generate audiences using pixel-data or custom lists your team has compiled, as long as they’ve been uploaded and are ready for use. Once this phase is wrapped up, our ‘campaign shell’ is set, and we can eagerly transition to the next step – the creative and copywriting process!
Phase 3
Copywriting and Creative
People come across a bunch—like 5,000 to 10,000—ads every day. This shows how important it is to have top-notch creativity in advertising.
We’ve got to stand out from all that ad noise. That’s why we focus on things like speed, sound, motion, and putting logos in smart places.
There’s still a lot of room for making Facebook ads better in the whole marketing world.
Our team? They’re great at writing and being creative. They know their stuff, especially in making things for social media that really work.
Let us take your creative ideas and make them super awesome for top-notch campaign performance.
Phase 4
Final Approval Stage
Before anything kicks off, we want you to be totally at ease with the game plan, covering everything from strategy and audiences to creative, copy, and landing pages.
So, before we make anything live, we’ll share all the details for your approval.
Feel free to ask us anything during this phase. It’s the perfect time for us to make any final adjustments to the campaigns before they go live.
Our role is not just to help you reach your marketing goals, but also to make sure you’re happy with every step of the process
Phase 5
FAQs
Approximately 3 million businesses actively promote on Facebook. If you aim to connect with a wide audience, Facebook advertising stands out as your top choice.
Facebook boasts the most effective targeting platform in the realm of social media advertising.
Thanks to Facebook’s remarkable targeting features, you can ensure that your offer reaches the right people.
Absolutely.
However, it’s essential to set up Facebook ads correctly, utilize compelling creative, target the appropriate audience, and consistently monitor and optimize them.
We’ve assisted clients who initially managed their own Facebook ads, transforming their campaigns into profitable ventures.
Absolutely!
Facebook is excellent at this.
With the Facebook Pixel (Meta Pixel), we can keep tabs on the number of conversions originating from Facebook Ads.
And that’s not all—we can provide details on your campaign’s ROAS (Return on Ad Spend), conversion rates, cost per conversion, and identify the top-performing products or services on the platform.
Yes!
Video ads work really well on Facebook.
Even if you don’t have top-notch videos, we can mix photos, graphics, and motion to create engaging videos for your Facebook ads.
However, we strongly suggest using a combination of both video and still images. This way, the Facebook algorithm can show the ads that will work best for each user.
Interestingly, there are times when our still image ads perform better than videos!
The industry-wide average cost-per-click varies because each business has different prices for their products or services, audience targeting strategies, pixel data usage, website designs, and other factors.
Our aim is to help you achieve the most affordable cost per conversion.
