Despite offering premium treatments in a competitive region, Dr. Lian Beauty wasn’t showing up in top positions in local search results. Ranking just outside of key positions meant missed visibility and missed bookings. We stepped in to sharpen local relevance across pages, strengthen location signals, and guide more nearby customers to the clinic—right when they were searching.
Despite offering in-demand treatments in Ontario, Dr. Lian Beauty wasn’t ranking for local search intent queries and so lacked the visibility needed to drive steady local traffic and bookings.
We enhanced location-based optimisation across the site—refining content to include geographic modifiers and updating the Google Business Profile to improve relevance. Targeted internal linking was used to connect blog content with local service pages, helping search engines better understand geographic context. The content strategy also shifted toward addressing region-specific intent and search terms.
188 keywords ranked in the top 3, with major improvements across geo-targeted and niche-specific terms.
Local keywords such as “laser hair removal Ottawa” began climbing into top positions. More importantly, this translated into higher intent traffic from local users actively searching for treatments in their area.
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