GOOGLE ADS FOR SMEs
Our Google Ads process at Florens Kairos Digitals
Discover the power of Google Search Ads – your shortcut to connecting with ready-to-buy prospects.
With people actively searching for what you offer, it’s an incredible opportunity to reach your target audience.
Our skilled Google Ads team is ready to propel you to the top of search results, ensuring your offer stands out in front of qualified leads.
Gain the advantage by securing keywords your competitors haven’t even considered. Let us guide you towards achieving unparalleled success in your online marketing efforts.
Understanding Your Google Ads Goals
When it comes to reaching potential customers who are ready to make a purchase or actively searching for your services, Google search advertising reigns supreme.
Our first mission is to collaborate with you in identifying the specific goal of your Google Ads campaign.
Google Ads offers a multitude of goals that can be tailored to suit your unique business needs. Whether it’s boosting brand awareness, driving website traffic, generating phone calls, securing bookings, or increasing purchases, every campaign is crafted with your business in mind.
By honing in on your desired outcome, we ensure that your Google Ads campaign attracts only the most qualified leads, resulting in a reduced cost per conversion.
Clearly defining your goals can make a monumental impact on the cost-effectiveness of your Google Ads campaign.
Once we have a clear understanding of your goals, we embark on the next crucial step: keyword and audience research.
Keyword Research
Understanding the goal of your campaign is just the beginning. When it comes to maximizing the effectiveness of your Google Ads, comprehensive keyword research is the key.
Did you know that some keywords can be over 15x more expensive than their related counterparts? That’s why we do deep keyword research, identifying the keywords that your Google Ads campaign should be targeting and presenting recommendations for additional valuable keywords.
If you have specific keywords in mind that you want to dominate, simply share them with us. We’ll add them to our list and conduct thorough research to determine their viability in driving results.
By curating a meticulous list of keywords, accompanied by data on cost per click, search volume, and competitiveness, we gain clarity on which keywords will take center stage in your campaign.
Now, it’s time to move forward in our Google Ads process and create ads that captivate your audience!
Creating Ads Aligned with User Intent
Using the meticulously curated keywords, we embark on the next crucial phase of our process – crafting ad copies that are rich in relevant keywords, resonating with the search intent of your target audience.
Google Ads offers various ad types, each with its own set of advantages and disadvantages. Navigating through the options and setting up the optimal ad campaign can be complicated.
Our team of Google Ads experts possesses the know-how to create highly effective ad campaigns specifically tailored to achieve the goals outlined in step 1 of our process.
If you have multiple objectives you wish to accomplish through your ads, we highly recommend leveraging ad extensions. These extensions unlock additional touchpoints between your business and potential customers, amplifying your reach.
Furthermore, we prioritize maximizing Google’s quality score checks, which play a significant role in determining ad rankings. Our team ensures flexibility in adjusting and refining strategies as per evolving needs.
Moreover, when crafting ads, we incorporate a variety of headline, description, and text variations. This allows for effective A/B testing, enabling us to gather valuable data for optimizing your ad campaign in the future.
With the groundwork laid, the next step in our process is seeking your approval as we prepare to set your campaign in motion.
Client Review & Approval
Once we’ve completed the crucial steps of keyword research and ad development, we will provide you with the ad copy, accompanied by our comprehensive keyword research, for your review and approval.
This approval process ensures that you have a clear understanding of the keyword themes you’ll be targeting and showcases how your ads will appear on both mobile and desktop devices.
With your valuable feedback, we can fine-tune the ads before they go live. If any adjustments are needed, we’ll promptly update them and proceed to the second round of approvals.
Once your ad campaign receives your final approval, we’re ready to embark on the fifth step of our Google Ads process – going live!
Creating Ads Getting Your Google Ads Live and Running
But our journey doesn’t end here. Once your Google Ads campaign is live, we go into a constant process of optimization to ensure you get the best results.
Every single day, we dedicate our efforts to updating and curating your keyword list. This meticulous attention guarantees that your budget is allocated towards the most effective keywords, reaching the right people who are most likely to convert.
Not only that, we closely monitor the optimal times throughout the day when your ads gain maximum visibility. By fine-tuning your Google ads schedule, we strive to maximize the cost efficiency of your campaign, ensuring every penny counts.
As the month concludes, we deliver an insightful report that provides a comprehensive overview of your ad’s performance.
This detailed report includes valuable metrics such as your top-performing keywords, clicks, impressions, and costs. By leveraging these monthly reports, we continuously refine and optimize your Google Ads campaign for even greater success.
So sit back, relax, and witness the power of your campaign as it generates clicks (or calls!) from the right audience. We’re here to ensure you receive the best possible outcome from your Google Ads investment.
FAQs
Google Ads is a game-changer. It enables businesses to grab attention and secure top positions in search results.
Picture this: you’re searching for something specific, and just like that, ads that match your query appear. That’s the power of Google Ads – helping brands shine and be the first thing potential customers see.
But wait, there’s more.
With Google’s display network and YouTube advertising, you can captivate your audience through eye-catching visuals and compelling videos.
To capture attention on Google, there are two options: Google Ads or SEO.
One involves paying for the top spot, while the other focuses on organic rankings. Organic results from SEO receive 53% of clicks compared to paid results’ 27%.
Plus, ad blockers can hinder Google Ads. To maximize exposure, use both strategies.
Combine Google Ads and SEO to appear in search results and reach more users.
- Understand your business goals and the products/services you offer, as well as their profit margins.
- Determine the appropriate campaign types that align with your objectives.
- Conduct extensive keyword research to optimize your campaigns.
- Develop a well-structured campaign that reduces costs per click and conversions.
- Consider creating multiple campaigns if necessary to optimize costs.
- Craft compelling ad copy variations for headlines, descriptions, and extensions to improve click-through rates.
- Implement conversion tracking on your website and within Google Analytics.
- Exclude irrelevant traffic by adding negative keywords. For example, as a wedding photographer, exclude terms like “stock photography” or “family photography” to focus on your target audience. This helps optimize your campaign and drive relevant leads.
With over 93% of internet users using Google as their preferred search engine, Google Ads offers a valuable opportunity to reach potential customers.
As ads account for 27% of search result clicks, they prove effective in reaching customers who are ready to make a purchase.
If your SEO strategy is lacking or your campaign is yet to take off, Google Ads can help you connect with customers with strong purchase intent.
