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Facebook Ads

Our Facebook ads process at Florens Kairos Digitals

In the past few years, the platform went through many changes, including not-so-great iOS14 updates.

But our team stayed on top by using strategies that really work in this always-changing market. We adapt quickly.

When you choose Florens Kairos Digitals, you’re teaming up with real Facebook experts with lots of experience in different types of businesses worldwide.

The industry changes fast, but don’t worry! We’re here to help you every step of the way.

Here’s how it works.


Approximately 3 million businesses actively promote on Facebook. If you aim to connect with a wide audience, Facebook advertising stands out as your top choice.

Facebook boasts the most effective targeting platform in the realm of social media advertising.

Thanks to Facebook’s remarkable targeting features, you can ensure that your offer reaches the right people.


However, it’s essential to set up Facebook ads correctly, utilize compelling creative, target the appropriate audience, and consistently monitor and optimize them.

We’ve assisted clients who initially managed their own Facebook ads, transforming their campaigns into profitable ventures.


Facebook is excellent at this.

With the Facebook Pixel (Meta Pixel), we can keep tabs on the number of conversions originating from Facebook Ads.

And that’s not all—we can provide details on your campaign’s ROAS (Return on Ad Spend), conversion rates, cost per conversion, and identify the top-performing products or services on the platform.

Figuring out how much Facebook advertising costs is a bit tricky.

It depends on things like how much your product or service costs, who you’re targeting, and how many people you want to reach.

The most important factor is your budget. We suggest starting with at least $1,000 per month.

Once we have some data, we’ll come up with a plan to make your advertising costs more efficient.


Video ads work really well on Facebook.

Even if you don’t have top-notch videos, we can mix photos, graphics, and motion to create engaging videos for your Facebook ads.

However, we strongly suggest using a combination of both video and still images. This way, the Facebook algorithm can show the ads that will work best for each user.

 Interestingly, there are times when our still image ads perform better than videos!

The industry-wide average cost-per-click varies because each business has different prices for their products or services, audience targeting strategies, pixel data usage, website designs, and other factors.

Our aim is to help you achieve the most affordable cost per conversion.